Privacy Policy
Last modified: February 4, 2025
INTRODUCTION
Downtown Ford and our affiliates and subsidiaries ("Company," "we," "us," or "our") respect your privacy and are committed to protecting it by complying with this policy.
This policy describes:
● What types of personal information we may collect from you when you visit our website; and
● How we collect, use and disclose that personal information.
We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information we collect about you is adequate, relevant, not excessive, and used for limited purposes.
Privacy laws in Canada generally define "personal information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person.
This policy applies to personal information we collect, use, or disclose about you on our website.
Our website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.
Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your personal information. If you do not agree with our policies and practices, your choice is not to use our website. By accessing or using this website, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this website after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates.
INFORMATION WE COLLECT ABOUT YOU
In using our website, you may give us other personal information when you use our website like your name, mailing address, email address and phone number. This would be collected during the purchase or inquiry process.
Our website may automatically collect certain information about you such as your internet protocol (IP) address and device type, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, or information about your internet connection, the equipment you use to access our website, and usage details.
HOW WE COLLECT INFORMATION ABOUT YOU
We use different methods to collect your information, including through:
● Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, or otherwise.
● Automated technologies or interactions, as you navigate through our website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
● Third parties (for example our business partners, the automakers we work with and other referral service providers).
INFORMATION WE COLLECT THROUGH COOKIES AND OTHER AUTOMATIC DATA COLLECTION TECHNOLOGIES
As you navigate through and interact with our website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
● Details of your visits to our website, including traffic data,location data,logs, and other communication data and the resources that you access and use on our website.
● Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically is statistical information and may include personal information and we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our website and to deliver a better and more personalized service, including by enabling us to:
● Estimate our audience size and usage patterns.
● Store information about your preferences, allowing us to customize our website according to your individual interests.
● Speed up your searches.
● Recognize you when you return to our website.
The technologies we use for this automatic data collection may include:
● Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our website.
● Web Beacons. Pages of our website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain vehicles and verifying system and server integrity).
Technologies
Some content or applications on our website are served by third-parties, including vehicle listing service providers, other content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content.
For example, our website is hosted by eDealer, who provides us with the website platform that lists our available vehicle inventory and services. By using our website, you also agree to eDealer’s privacy policy, which can be found at https://applications.edealer.ca/PrivacyPolicy.htm.
HOW WE USE YOUR INFORMATION
We use information that we collect about you or that you provide to us, including any personal information:
● To present our website and its contents to you.
● To provide you with information about vehicles, parts or services that you request from us.
● To fulfill the purposes for which you provided the information or that were described when it was collected, or any other purpose for which you provide it (for example, when you give us your personal information to learn more about a specific available vehicle).
● To improve our website, products or services, marketing, or customer relationships and experiences.
● In any other way we may describe when you provide the information.
● For any other purpose with your consent.
We may also use your information to contact you about our own goods and services that may be of interest to you, as permitted by law. If you do not want us to use your information in this way, please check the relevant box located on the form on which we collect your data,use the unsubscribe mechanism at the bottom of our emails, or email us at Marketing@dag.cars. For more information, see Choices About How We Use and Disclose Your Information.
DISCLOSURE OF YOUR INFORMATION
We may disclose personal information that we collect or you provide as described in this privacy policy:
● To our subsidiaries and affiliates.
● In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Downtown Ford's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Downtown Ford about our customers and users is among the assets transferred.
● To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.
● To fulfill the purpose for which you provide it.
● For any other purpose disclosed by us when you provide the information.
● With your consent.
We may also disclose your personal information:
● To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
● To enforce or apply our terms of use https://www.downtownford.ca/terms-conditions-of-use/
● If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Downtown Ford, our customers, or others.
TRANSFERRING YOUR PERSONAL INFORMATION
We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as customer relationship management or dealership management system provider) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.
We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.
CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION
We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
● Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this website may not be accessible or may not function properly. For more information about tracking technologies, see Information We Collect Through Cookies and Other Automatic Data Collection Technologies.
● Promotional Offers from us. If you have opted in to receive certain emails from us but no longer wish to have your email address used by us to promote our own products or services, you can opt-out by checking the relevant box located on the form on which we collect your data or by sending us an email stating your request to Marketing@dag.cars.
● If we have sent you a promotional email, you may unsubscribe by clicking the unsubscribe link we have included in the email.
DATA SECURITY
The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
The safety and security of your information also depends on you.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our website.
DATA RETENTION
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
ACCESSING AND CORRECTING YOUR PERSONAL INFORMATION
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you.
If you want to review, verify, correct, or withdraw consent to the use of your personal information you may also send us an email at legal@dtautogroup.com to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a fee to access your personal information, however, we will notify you of any fee in advance.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
We will provide access to your personal information, subject to exceptions set out in applicable privacy legislation. Examples of such exceptions include:
● Information protected by solicitor-client privilege.
● Information that is part of a formal dispute resolution process.
● Information that is about another individual that would reveal their personal information or confidential commercial information.
● Information that is prohibitively expensive to provide.
WITHDRAWING YOUR CONSENT
Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at legal@dtautogroup.com. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
CHANGES TO OUR PRIVACY POLICY
It is our policy to post any changes we make to our privacy policy on this page.
We include the date the privacy policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our website and this privacy policy to check for any changes.
CONTACT INFORMATION AND CHALLENGING COMPLIANCE
We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us at:
Privacy Officer
We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this policy, and with applicable privacy laws. To discuss our compliance with this policy please contact our Privacy Officer using the contact information listed above.
