Upfront Pricing

CAR BUYING MADE EASY

Improving Your Experience, the DAG Way

Simplified Process

By presenting the price right up front, we let our Guests focus on the important part of shopping for a vehicle - making sure they get the right vehicle, products and accessories that their families need.

We Price the Car, Not the Customer

By removing the negotiation from the buying process, our Product Advisors have more time to focus on our Guests' needs.

We Respect Your Time

Without the price negotiation, our Guests are able to move through the purchasing journey as quickly or as slowly as they want, spending time with what really matters.

No More "Start High and Prepare to Negotiate"

Under the traditional model, dealerships are incentivized to "start high", knowing a long negotiation lies ahead. This kind of behaviour breeds contempt and distrust for dealers.

Dealers will regularly tell a willing buyer "this is the best price" and then sell an identical vehicle 30 minutes later to a savvier customer for several thousand dollars less.

Our Goal is Making Car Shopping a Pleasure

Study after study shows that negotiating the price of a car creates strong emotions including fear, anxiety, frustration and disappointment.

A February 2022 Ipsos poll among Canadians found that 84% of vehicle purchasers wished the process of shopping for a car was easier.

Improving Your Experience

The DAG Way

Under the traditional model, dealerships are incentivized to "start high", knowing a long negotiation lies ahead. This kind of behaviour breeds contempt and distrust for dealers.

Dealers will regularly tell a willing buyer "this is the best price" and then sell an identical vehicle 30 minutes later to a savvier customer for several thousand dollars less.

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